China’s rapid economic development has attracted global attention, and its workforce is a key driver of this growth. Among the many cities contributing to this success, Chongqing stands out as a dynamic metropolis with a vibrant labor market. For companies leveraging the Employer of Record (EOR) model to hire talent in China, understanding the local culture and social habits is essential. One particular aspect of life in Chongqing that deserves attention is the role of social media in employees’ lives. This article explores how social media influences the daily lives of Chongqing workers and how businesses using the EOR model can navigate this landscape effectively.