As the global economy continues to develop, more companies are looking to overseas markets for greater growth opportunities. Hiring and employing local staff is an integral part of operating abroad. Using Turkey as an example, this article outlines the key advantages and considerations overseas employers should know when hiring Turkish employees.

Benefits of Turkish Employees

1. Similar Cultural Background

Like China, Turkey has a long history and deep cultural heritage. Turks value tradition and family, bearing many cultural parallels with China. Hence, Chinese companies can better understand Turks'cultural context and lifestyles when recruiting, enabling smoother localization.

2. Language Advantage

A sizable portion of Turks speak English, making them more competitive working with global firms. Additionally, linguistic similarities between Turkish and Central Asian languages also aid Chinese companies in recruiting, training and managing Turkish staff.

3. Lower Labor Costs

Compared to developed regions like North America and Europe, Turkey has lower labor costs. This allows Chinese companies to reduce personnel expenses and improve profitability when hiring Turks.

Key Considerations When Hiring Turks

1. Understanding Local Laws and Regulations

Companies must research local labor laws and policies before hiring. The hiring process must also comply with regulations to protect employees' rights.

2. Cultural Differences

Despite similarities, some cultural differences remain between Turkey and China. Companies should respect local culture, understand customs, and minimize conflicts when engaging Turkish staff.

3. Language Communication

Though many Turks speak English, it is not their native language. Communication should use simple, understandable language at a slower pace, ensuring mutual comprehension.

4. Training and Management

Necessary training and management should be provided after hiring Turks. This includes training on corporate culture, workflows, product knowledge, etc. Effective management mechanisms also need to be established to ensure efficient task completion.

Case Study Example

A Chinese company entering the Turkish market decided to hire local staff. During recruitment, they focused on candidates' cultural background and language abilities, eventually selecting a young individual with strong English verbal and communication skills. Throughout the hiring process, they actively learned about and complied with local regulations. Substantial efforts were also made regarding training and management mechanisms, which were promptly adjusted to suit local market needs. Under this employee's leadership, the company ultimately achieved good results in Turkey.


Hiring local employees is indispensable for entering overseas markets. For Turkish staff, companies should fully understand their cultural background and language skills, comply with local regulations, and dedicate efforts into training and management tailored to the local market. Only then can they gain success and strong performance.