Marketing Manager

The role of marketing manager is critical in any company as they are responsible for the creation and implementation of marketing strategies that aim to promote the product and increase sales. In order to be successful, marketing managers must first have a strong understanding of people and be able to evaluate their patterns. They must then be able to design marketing strategies and campaigns that cater to those needs. Additionally, marketing managers must stay up-to-date on upcoming trends in the market and be quick to respond to those trends.

Job Responsibilities for Marketing Manager

As a Marketing Manager, following would be your duties and responsibilities.

  • Developing and overseeing marketing campaigns.
  • Planning and executing promotional events.
  • Creating and managing social media accounts.
  • Writing and editing marketing materials.
  • Conducting market research.

Marketing Manager Salaries

The salary for a Marketing Manager can vary depending on the company, location and nature of their employer’s business. A person who works in this profession could earn between 14-18k USD per month.

Marketing Manager Job Qualifications

The basic qualifications required to be considered for the position of a Marketing Executive include:

  • A bachelor's degree in marketing, business, or a related field.
  • A minimum of five years of experience working in marketing or a related field.
  • Demonstrated experience developing and implementing marketing plans.
  • Strong project management skills.
  • Excellent written and verbal communication skills.

Marketing Manager Job Skills required

To be a Marketing Manager,one must possess both technical skills and interpersonal traits.

  • Analysis of consumer specific data and projection of such data over a timeline
  • Writing and content creation for advertisements and marketing campaigns
  • Knowledge and experience in operating SEO
  • Up to date knowledge of social media websites, trends going on and marketing campaigns on social media
  • Technological proficiency
  • Flexible to adapt to current trends and mould marketing campaigns accordingly
  • Ability to take calculated risks and work on intuition derived from results of data analysis
  • Have the ability to create a team and work in a collaborative manner to achieve the goals.
  • Provide in-depth knowledge of the products and services to the clients and act as representatives of the company
  • Generation of leads for the current products
  • Developing new strategies for upcoming products and services and formulate their marketing plans

What to expect as a Marketing Manager

Here’s what it's like to be a Marketing Manager:

  • As a marketing manager, you will be responsible for developing and implementing marketing plans for your company's products or services.
  • You will need to research your target market, identify their needs and wants, and develop strategies to reach them.
  • You will also be responsible for managing your company's advertising and promotions budget.
  • You will need to monitor your company's sales data and adjust your marketing strategies accordingly.
  • You will be responsible for supervising the work of your marketing team and ensuring that they are meeting their objectives.