Marketing Coordinator

The marketing coordinator is responsible for the execution of marketing campaigns, coordinating with vendors and customers, and cross-team coordination. They will also be responsible for establishing relations with vendors and marketing agencies. The coordinator will evaluate the performance of campaigns, conduct regular market research, and look out for trends which can become an opportunity for the company. The marketing coordinator will also execute external off-site campaigns involving logistics management and operations. This is a highly important position in the company that requires excellent organizational skills, communication skills, and the ability to work well under pressure.

Job Responsibilities for Marketing Coordinator

As a Marketing Coordinator, following would be your duties and responsibilities.

  • Responsible for developing and implementing marketing plans and campaigns.
  • Responsible for managing the budget for marketing activities.
  • Responsible for coordinating with other departments to ensure that all marketing activities are aligned with the company’s overall objectives.
  • Responsible for conducting market research and analyzing data to identify trends and opportunities.
  • Responsible for developing and managing relationships with key partners and clients.
  • Responsible for managing the company's social media accounts.

Marketing Coordinator Salaries

The salary for a Marketing Coordinator can vary depending on the company, location and nature of their employer’s business. A person who works in this profession could earn between 4-5k USD per month.

Marketing Coordinator Job Qualifications

The basic qualifications required to be considered for the position of a Marketing Coordinator include:

  • Good understanding of Microsoft Office and relevant content management systems (CMS) used in the organisation.
  • A bachelor's degree in marketing, business, or a related field.
  • 1 - 3 years of experience in marketing.
  • Strong written and verbal communication skills.
  • Strong organizational skills and the ability to multitask.
  • The ability to work independently and as part of a team.

Marketing Coordinator Skills Required

To be a Marketing Coordinator, one must possess both technical skills and interpersonal traits.

  • Proficiency with Microsoft Office suite, specially excel and powerpoint.
  • Excellent IT skills.
  • Excellent communication skills in order to effectively communicate with clients, customers, and other members of the marketing team.
  • Able to effectively manage their time.
  • Have a creative flair in order to develop new and innovative marketing campaigns.
  • Have strong analytical skills.
  • Have strong interpersonal skills.
  • Experience in conducting marketing researches with data analytics softwares.

What to expect as a Marketing Coordinator

Here’s what it's like to be a Marketing Coordinator:

  • You will be involved in the day to day activities of the marketing campaigns and be ready to get on calls very frequently on short notice periods.
  • As the marketing coordinator, you will have to juggle between multiple projects and ensure all run smoothly. Adhering to timelines and working under pressure is a part of the process.
  • Constantly lookout for opportunities to improve current processes and find new processes to improve current output.
  • Marketing coordinators can expect normal working hours when external campaigns are not active, otherwise during ongoing projects, the work hours tend to extend.