Marketing Analyst

As the Marketing Analyst, you will be responsible for a wide range of tasks that all contribute to the success of the marketing team. You will be responsible for conducting marketing research, collecting and analyzing data, maintaining databases, and presenting your findings to the marketing team. In addition, you will be responsible for finding trends in the data, forecasting upcoming trends, and measuring the effectiveness of current marketing campaigns. Based on your analysis, you will make recommendations on how to improve current campaigns.

Job Responsibilities for Marketing Analyst

As a Marketing Analyst, following would be your duties and responsibilities.

  • Performing vivid and reliable market research SWOT analysis of the company and of key competitors in the market.
  • Conduct market research to identify opportunities and trends.
  • Develop marketing plans and strategies.
  • Oversee advertising and promotional activities.
  • Manage social media campaigns.
  • Analyze data to determine the effectiveness of marketing programs.

Marketing Analyst Salaries

The salary for a Marketing Analyst can vary depending on the company, location and nature of their employer’s business. A person who works in this profession could earn between 8-9k USD per month.

Marketing Analyst Job Qualifications

The basic qualifications required to be considered for the position of a Marketing Analyst include:

  • A bachelor's degree in marketing, business, economics, or a related field is typically required for a marketing analyst job.
  • Strong analytical and critical thinking skills are essential for a marketing analyst.
  • Able to effectively communicate their findings to others.
  • Proficient in the use of statistical software programs such as SPSS and SAS.
  • Have a working knowledge of web analytics tools such as Google Analytics.

Marketing Analyst Skills Required

To be a Marketing Analyst, one must possess both technical skills and interpersonal traits.

  • Excellent IT skills.
  • Proficiency with Microsoft Office suite, specially excel and powerpoint.
  • Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets.
  • Developed written and verbal communication skills as well as organizational skills.
  • Good analytical skills to notice patterns and trends in statistical data.
  • Ability to search for opportunities in marketing datas and identify emerging trends.
  • Experience in conducting marketing researches with data analytics softwares.
  • Analysis and presentation of market data using charts.
  • Good interpersonal skills to ensure smooth coordination between various parties and relationship building skills to develop positive relations with clients.
  • Familiarity with new and existing data collection and visualisation softwares.
  • Ability to coordinate and execute tasks with marketing executives.
  • Familiar with control management systems and customer relationship management softwares.

What to expect as a Marketing Analyst

Here’s what it's like to be a Marketing Analyst:

  • You will need to research and analyze data throughout the year. Working hours will be reasonable generally.
  • As a marketing analyst, you will never go out of demand because all industries require an analyst to analyse the market and expand it
  • Due to multiple projects running simultaneously, the candidate will have to work on strict deadlines and multitask continuously.  
  • Analysts are expected to keep themselves updated with the daily trends in the target customer market and be on the lookout for opportunities to tap into.