Digital Marketing Manager

As the Digital Marketing Manager, you will play a vital role in planning and executing the company's digital marketing operations. You will be responsible for leading and managing the digital marketing team, as well as presenting results to the board. In addition, you will be tasked with increasing customer outreach and touch points, developing social media branding for the company, and constantly evaluating digital marketing campaigns. As the manager, you will also be the primary decision maker when it comes to choosing social media channels and vendors that best serve the company's interests.

Job Rsponsibilities for Digital Marketing Manager

As a Digital Marketing Manager, following would be your duties and responsibilities.

  • Plan a timeline for the execution of digital marketing campaigns like SEO / SEM, marketing databases, email and social media campaigns
  • Designing, measuring and assessing of all digital marketing campaigns against OKRs and KPIs
  • Developing and managing digital marketing campaigns
  • Designing and overseeing all aspects of the company's website
  • Managing social media accounts
  • Creating and managing email marketing campaigns
  • Analyzing data to identify trends and insights

Digital Marketing Manager Salaries

The salary for a Digital Marketing Manager can vary depending on the company, location and nature of their employer’s business. A person who works in this profession could earn between 9-11k USD per month.

Digital Marketing Manager Job Qualifications

The basic qualifications required to be considered for the position of a Digital Marketing Manager include:

  • A bachelor's degree in marketing, communications, or a related field.
  • 2 years of experience as a Digital Marketing manager.
  • Hands on experience in developing and implementing digital marketing strategies.
  • 5 years of experience operating SEO, CRM software, Google Analytics, etc. and understanding SEO best practices.
  • Familiarity with web designing and development.
  • Prior job experience in web traffic metrics, HTML and web publishing.

Digital Marketing Manager Job Skills required

To be a Digital Marketing Manager, one must possess both technical skills and interpersonal traits.

  • Experience with a variety of digital marketing tools and strategies.
  • Able to develop and implement effective digital marketing campaigns.
  • Able to track and analyze data to assess the performance of digital marketing campaigns.
  • Able to manage a team of digital marketing specialists.
  • Able to effectively communicate with clients and other stakeholders.
  • Excellent IT skills.
  • Hands on experience of website analytics tools (Google Analytics, WebTrends, etc.) and advertisement serving tools (DART, Atlas, etc).
  • Experience backed skillset in HTML, CSS, JavaScript development and algorithms.

What to expect as a Digital Marketing Manager

Here’s what it's like to be a Digital Marketing Manager:

  • As a digital marketing manager, you will be responsible for developing and implementing marketing campaigns that promote a company's products or services.
  • You will need to have a strong understanding of the latest digital marketing trends and technologies, as well as how to use them to reach your target audience.
  • You will also need to be able to effectively manage a team of digital marketers, as well as budget and resources.
  • In order to be successful in this role, you will need to have excellent communication and organizational skills.
  • Additionally, you should be comfortable working in a fast-paced and ever-changing environment.